Search Engine Optimisation (SEO)
What is Search Engine Optimisation? Search Engine Optimisation (SEO) is the practice of increasing the visibility of a website or web page in search engine results pages (SERPs). It’s all about making your website more appealing and understandable to search engines like Google, Bing and Yahoo. This helps your website appear higher in the organic search results, when people are looking for information related to your website’s content. There are 3 key areas that need to be managed:
- On-page SEO: Optimizing elements within your website. Things such as the content, titles, meta data and header tags to name a few.
- Off-page SEO: Focusing on building your website’s reputation and authority through activities outside of your site. These include items such as link building (back links) and social media engagement.
- Technical SEO: Ensuring your website is technically sound. Ensure good site speed (loading speed), mobile-friendliness (responsive website) and the proper indexing by search engines.
SEO Research
Where do I start? What keywords and phrases should I be using? How much will this cost? These are all typical questions we get every day from new clients. Doing your SEO research even before building your website is key to success. Too many clients build their website first and then do their SEO research as a second task – it should be your first priority! We can help you perform all the necessary SEO research required and provide it in a format that suits your requirements.
SEO Strategy
So I know what keywords and phrases I want to target, but what do I do next? Which keywords and phrases should I use on different platforms? How can I use these in my Social Media channels? A clear SEO strategy is key to success and should underpin all your SEO projects and related activities. We can help build you that strategy and achieve your goals. SEO is not an instant traffic boosting solution, but think of it more as a mid to long term investment to get the right people to the right page on your website or other web channel.
SEO Planning & Implementation
Why do I need to plan the implementation of my chosen keywords and phrases? Well, in simple terms, without planning you may be implementing keywords that, whilst will bring you relevant traffic, might not be the best ones to use initially to get the best return for your efforts. We can build you a simple plan to follow, that will ensure you implement the right keywords at the best time.